Brand activation agency, Candid Marketing has rechristened its trade marketing division to UBIQ Trade & Retail Marketing. 'UBIQ' is derived from 'ubiquitous' (which means existing everywhere, especially at the same time, or omnipresent). Along with the new name, the company has also refreshed the division's identity and logo.
Established in 2006 as the trade and retail marketing vertical of Candid Marketing, the business was previously known as Integrated Trade Marketing (ITM). In the same year, International Marketing and Sales Group (IMSG), a Russia-based marketing group, bought 66 per cent stake in the agency.
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Confirming the development to afaqs!, Atul S Nath, founder and managing director, Candid Marketing, says, "We have had a vision of creating a specialised division that caters to the needs of marketers employing trade marketing. With UBIQ, we will ensure that our clients continue to receive services that set future benchmarks for the industry."
The services provided by UBIQ include channel sales, feet-on-street, loyalty programmes, mystery shoppers programmes, in-shop promoter programmes, merchandising programmes, POS/POP production, shop-in-shop (designing and implementation), brand shops (designing and implementation), and retail and trade audits.
The business' clients include Samsung, Toshiba, Videocon, Diageo, Pepsi, Cadbury, Max New York Life and LG.
ITM, now UBIQ, contributes 30 per cent of the agency's revenue.