Creativeland Asia wins JM Financial

The brand's creative duties were earlier with Grey Worldwide

Creativeland Asia has, following an account review, won the creative duties for JM Financial. The size of the win could not be ascertained. JM Financial is an integrated financial services group, offering a range of services to a significant clientele, which includes corporations, financial institutions, high net-worth individuals and retail investors.

Grey Worldwide had been in charge of the creative duties thus far, having won the account about two years ago.

Commenting on the win, Sajan Raj Kurup, chairperson and chief creative officer, Creativeland Asia, tells afaqs!, "The two long sessions we had with JM Financial on the brand and its way forward gave us a fantastic overview of each others' approaches, working styles, thought processes and beliefs. The chemistry worked well and we decided to join hands."

Nandini Goswami, group head, corporate communications, JM Financial, says, "JM Financial's partnership with Creativeland Asia reflects our common pursuit of excellence with passion, attention to detail and a drive to go that extra mile."

Both sides declined to comment on the thought process and the way forward for the brand, stating that it remains confidential. JM Financial's current tagline is, 'Trust is always the answer'.

For the record, JM Financial Limited (JM Financial) was started in 1986 by JM Financial & Investment Consultancy Services Private Limited (JM FICS) to engage in the business of stock broking and securities. Its current set of businesses includes investment banking, investment advisory, institutional securities, asset management and commodities broking.

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