Primesite appoints Shermann Colaco as its general manager

Mudra Max's OOH agency, Primesite has appointed Shermann Colaco as general manager. Prior to this appointment, he was with Ogilvy & Mather as management supervisor -- account management.

Announcing the appointment, Mandeep Malhotra, senior vice-president, Primesite says, "I am thrilled to have Shermann on board. His varied experience across categories and professional capability will surely help our teams deliver better. I am quite confident that Shermann will add a lot of value in enhancing our outdoor business."

Colaco has over 13 years of experience. Some of the notable clients he has worked with are Barclays Bank PLC, Axis Bank, Standard Chartered Bank, Tata Indicom, AXN, Airtel (Maharashtra and Goa), HBO, Hindustan Lever Limited and STAR Plus.

Interestingly, in 1999, he started his career with Primesite Outdoor Advertising and subsequently moved to The Media Network in 2001. He worked with Madison Outdoor Media Services and in 2002, moved to Portland India as group account director. He has the experience of handling and launching many national brands across diverse categories.

For the record, Prime Group (part of the Mudra Group), covers all aspects of the OOH space. Its OOH services include conventional outdoor, ambient and unconventional media. It has an extensive nationwide network, covering more than 600 markets.

Primesite's design cell is India's leading agency, providing services in retail and visual merchandising. Prime Consult advises state and local governments on aesthetic and planned outdoor media development, better city information systems and environmental design; while Prime Green develops and creates innovative outdoor media using solar energy.

Prime Group's clients include Zee, Delhi Metro, HT, Jet Airways, Reliance Energy, Britannia, Max Healthcare and Asian Paints.