Initiated in 1986, the LIA recognises and honours exceptional work in advertising, design and digital media. The winners of this year have been announced. Of the four Indian agencies that made it to the shortlist, three agencies will come home with awards.
Ogilvy India won a bronze for Sour Marbels (Caveman, Tourist and Diver) in the Poster category in the Confections/Snacks sub-category. In the same category, the entry won a bronze in the Poster Campaign sub-category.
In the Public Service/ Social Welfare category, DDB Mudra won a bronze for Bush, which was created for the Islamic Research foundation.
Finally, in the Television/Cinema/Digital/Web/Mobile category, Leo Burnett won a bronze for Bots, the TVC that the agency made for Bajaj DTS-i motorcycles. The entry won its award in the Editing sub-category. The TVC, which was directed by Tarsem Singh, brought to life Bajaj motorbikes that were kept in a garage.
The categories where there were no Indian nominations are Billboard, Digital, Non-Traditional, Package Design and the NEW category.
While 2008 saw some big names from Indian advertising featured in the awards juries, this year, there was only one Indian on the jury. Sonal Dabral, regional executive director, Bates 141, Singapore and chairperson, Bates 141 India judged entries in two categories - Integrated Campaign and Television/Cinema/Digital/Web/Mobile.
The performance, too, was laudable last year. Leo Burnett won nine metals, Ogilvy won three silver awards, while Nirvana Films took away a silver for Neo Sports.