Association of Radio Operators of India announce Vision 2010

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | November 09, 2009
The industry body of FM radio operators, Association of Radio Operators of India, has announced its first large scale conference, Vision 2010, on November 12 in New Delhi to discuss issues related to the Indian radio industry

Association of Radio Operators of India (AROI) announced its first large scale conference, Vision 2010, in New Delhi on November 12. The day-long conference will commemorate 'Broadcaster's Day' in memory of Mahatma Gandhi's first address to the nation.

The conference will be attended by Ambika Soni, Minister of Information and Broadcasting, industry players, policy makers, media owners and advertisers.

Vision 2010 is being seen as a platform for the ministry, industry players and other related authorities to discuss the issues of the Indian radio industry and the way forward.

AROI is a registered non-profit, non-governmental organisation working for the collective interests of radio broadcasters in the country. It acts as a central organisation for radio broadcasters in India and represents the industry to the Government of India, local and public authorities, trade societies, chambers of trade and commerce in India.

The body is supported by all the leading radio broadcasters in the country such as MBPL (Radio City), HT Music and Entertainment Company (Fever 104), Adlabs Films (Big FM), Entertainment Network (India) (Radio Mirchi) and Radio Today Broadcasting (Meow FM), among others.

Apurva Purohit, president, AROI and chief executive officer, Radio City, tells afaqs!, "Over the past two years, we (AROI) have been working with the government, evangelising the FM radio industry. We are looking to address issues that can bring about constructive changes for the listeners as well as the industry. We also think the time is appropriate, ahead of the much awaited Phase III of the Radio Licensing Policy."

"The fledgling and nascent private FM radio industry owes its existence to the initiative of the Information and Broadcasting Ministry. The private FM radio industry has worked closely with the Government of India to build this medium and create a massive infrastructure, which today reaches out to 150 million people across 91 locations, contributing close to Rs 100 crore per annum to the government through the license fee payments /rentals alone," Purohit adds.

2010 is expected to bring about major changes within the Indian FM radio industry. The Phase III of the Radio Licensing Policy is expected to open newer options for additional investments or new content options in radio.

© 2009 afaqs!