Sony lines up three new shows in different genres

By Sapna Nair , afaqs!, Mumbai | In Media Publishing | November 10, 2009
The channel has three properties lined up, one of which is a Yash Raj product

After replicating the IPL format in a dance-based reality show, Sony is preparing for more new shows. While the re-launch a few months ago did not exactly set the ball rolling for the channel, it is still making necessary amends to the programming.

Dance Premier League, a region-wise dance extravaganza, garnered an average TVR of 1.3 (latest data from TAM, C&S, 4+, HSM).

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Sony's latest offering is a light-hearted fiction show called Sukh By Chance, which revolves around a middle-class, Gujarati family. The show is being produced by Hats Off Productions.

Sukh By Chance will be aired from Monday to Thursday at 9 pm, replacing Bhaskar Bharti, another fiction show. Bhaskar Bharti will be shifted to the early prime time slot at 7.30 pm.

Besides, to strengthen its weekend line-up, Sony plans to get back its popular horror series, Aahat. A contemporized format of the show will go on-air soon, at 11pm on Saturdays.

"Aahat has been a strong property on Sony and reviving it made sense. The name has been retained, because we wanted to leverage the popularity it enjoys," says a spokesperson from the channel.

The channel has two strong properties on weekends: CID -- which is the most watched show on the channel -- on Fridays at 10 pm and the third season of Comedy Circus on Saturdays at 10 pm. With Aahat, the channel hopes to expand its time-slot on Saturdays.

Sony is working on another big-ticket reality show, Mera Sabse Bada Fan Banega Mera Hero, in association with Yash Raj Films (YRF). Last month, Sony and YRF entered into an alliance, by which the latter would produce exclusive content for the channel. The show is in the audition phase currently, whereby three fans for each of the 20 actors will be selected. However, it is not expected to go on-air this year.

Recently, two Balaji shows, Bayttaab Dil Kee Tamanna Hai and Pyaar Ka Bandhan, were launched on Sony. The channel's position in the Hindi GEC space has been steady in the last few weeks. As per TAM data for the latest week, Sony's relative channel share in the Hindi GEC pie is 11 per cent.