afaqs!

Cityplus introduces two more editions in Bengaluru and Pune

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | November 12, 2009
Residents of HSR Layout, Bengaluru and Deccan, Pune will be able to read the infotainment based paper every Friday

Cityplus, the tabloid from the Jagran Group, has introduced two more editions in Bengaluru and Pune. Starting November 13, residents of HSR Layout, Bengaluru and Deccan, Pune will be able to read the infotainment based paper every Friday.

With the introduction of these two editions, Cityplus has increased its count to five in Bengaluru and four in Pune. Currently, Cityplus is circulated in Indiranagar, Koramangala, Jayanagar and Sarjapur in Bengaluru, and at Aundh, Khondwa and Kothrud in Pune.

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"We are launching Cityplus in these cities to spread the name of Jagran in the areas where we are not present as of now. Secondly, we see a lot of potential in these areas," says Salil Tandon, national head and editor, Cityplus, in a conversation with afaqs!.

Cityplus is a free newspaper delivered through a dedicated distribution chain in all the upper-middle and premium residential localities, along with malls, multiplexes, cafes, institutes, clubs, hospitals and gyms.

Positioned as a paper that focuses on life and lifestyle, Cityplus will concentrate on local and relevant community news, while trying to bridge the gap between the residents and civil authorities.

With ad-content ratio of 60:40, the paper will have initial print run of 35-40 thousand for each edition.

The all-colour 12 page tabloid covers a variety of topics including food, fashion and lifestyle. It also has reader interactivity through contests, coupons, puzzles, quizzes, crossword games, polls, suggestions and views.

Cityplus will cater to local small/medium enterprises for advertisements and will concentrate on community and local news relevant to the readers in the area. The news will constitute localised community news, events and happenings, fashion, food and lifestyle, accompanied by customised information and inputs on a local level for value addition to the story.