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Ravi Deshpande on 2009 YoungGuns jury

By Biprorshee Das , afaqs!, Mumbai | In Advertising | November 13, 2009
Deshpande is the only representative from the Indian advertising fraternity

Ravi Deshpande, chairperson and chief creative officer, Contract Advertising has been invited to join the jury at the 2009 YoungGuns Awards in Sydney.

"We are delighted to have Ravi join as jury member. His experience will add great depth to the jury," Kristian Barnes, founder, YoungGuns Awards tells afaqs!.

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"Further, India is one of the biggest supporters and pools of young creative talent. So, it is great that Ravi is here," he adds.

The YoungGuns are open to creative professionals and students who are under the age of 30 years. The nine-year-old awards platform celebrates work emerging from around the world. The focus is not necessarily on work for big brands or with huge budgets, but on ideas.

This is the first time Deshpande has been invited to join the jury at YoungGuns; and he is the only Indian in the jury. Deshpande has judged other international awards earlier, including Cannes, D&AD, One Show and Clio.

"Every award has its own culture and style. It would be interesting to know YoungGuns' perspective on advertising and what they consider good advertising," says Deshpande.

"I will be looking for some fantastic ideas. It boils down to the point of hunting down something that is new and catches your attention," he explains.

At the 2008 YoungGuns, Contract Advertising had picked up a gold in the Print Charity and Public Service category and a silver in the Copywriting Campaigns category.

Besides Deshpande, the advertising jury at YoungGuns this year includes: Tony Granger, global chief creative officer, Y&R USA; Amir Kassei, chief creative officer, DDB Group Germany; Tay Guan Hin, creative director, South-East Asia, JWT Singapore; Michael Spirkovski, founder and creative director, Cassius Clay Australia; Eric Kallman, copywriter, Wieden+Kennedy UK; Craig Allen, art director, Wieden+Kennedy UK; Lisa Fedyszyn, senior creative, Colenso BBDO Auckland; and Dave Bowman, creative director, Saatchi & Saatchi Australia.

Each year, the previous 'YoungGuns of the Year' joins the jury in recognition of their achievement.

Kallman and Allen from Wieden+Kennedy UK were the 2008 YoungGuns of the Year.