After the path breaking Teach India and Lead India campaigns by Bennett Coleman & Company (BCCL), the group has rolled out another campaign targeted at the young ones of the country. The 'I Want to Be an Editor' campaign, which kicked off on Children's Day (November 14), will reach out to 600 schools across the country, including a hundred each from Mumbai, New Delhi, Chennai, Kolkata, Hyderabad and Bengaluru, from November 20.
The group has roped in renowned quizmaster and television personality Derek O'Brien for the initiative. Students of standards V to IX will be eligible for the contest and will be selected by the team of O'Brien on the basis of their knowledge on contemporary issues, grammar and written communication.
The shortlisted candidates will be further fanned by the class teachers, who will select six students from their respective schools. By the first week of December, the group is aiming to pit 600 semi-finalists against each other in an inter-school, intra-city and on the spot grand finale, which will comprise journalistic and GK quizzes. The semi-final will take place simultaneously in all the six cities, with 100 students participating from each city.
Two finalists will be chosen from each city, making a total count of 12 students. Led by former President Dr. APJ Kalam, the team will understand the nuances of the business from some of the inspirational figures from different walks of life, including science, technology, education, sports, entertainment and business.
Kansal informs that the finalists will be given a week-long training on how to produce the paper. "These teenagers will produce a few sections including science, technology, education, sports, entertainment and business, along with each of the four icons of TOI," adds Kansal.
Kansal adds that through this effort, the group hopes to give tomorrow's generation an opportunity to voice their thoughts.
The exercise will culminate in a special edition of the TOI on January 4, 2010, where the above mentioned sections in all 14 main editions of the paper will be produced by the selected student.