Apollo Hospitals, in its bid to promote a healthy lifestyle amongst children, has introduced a health tabloid, titled BPositive Student.
The health tabloid was launched on November 14 by Kapil Sibal, union minister, human resource development, science and technology and Earth sciences.
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The content-ad ratio for the tabloid will be 80:20. As of now, Kamineni and her team is looking at reaching out to various schools using their own logistics; at the same time, they are also in discussions with other publications for distribution, which target youngsters and are already in schools.
Apollo Philanthropy is creating awareness and spreading the word about the publication by reaching out to children and parents, using various touch-points such as recreation centres, bookstores, libraries, parks and other unconventional outlets.
In addition to the newly launched health tabloid, Apollo Philanthropy publishes another health and lifestyle magazine. Titled BPositive, the magazine carries articles related to beauty and style, diet, fitness, entertainment, glamour, health, home, lifestyle, pregnancy, parenting and relationship advice.