Ruposhi Bangla banks on celebrity power to pull in audiences

By Sangeeta Tanwar , afaqs!, New Delhi | In Media Publishing | November 24, 2009
Ruposhi Bangla, the eighth entrant in the Bangla GEC space, debuted in August this year

Ruposhi Bangla debuted in the Bangla general entertainment channels space in August 2009, with shows boasting popular Bollywood names, such as Kailash Kher and Saroj Khan. The channel is now ready to roll out fresh shows and a host of telefilms. And it is once again banking on heavyweight celebrities to pull in viewers for its new fare.

The GEC is an offering from Rose Valley Group, a business conglomerate with diversified interests in real estate, finance and education.

Ruposhi Bangla is ready with two new shows -- a dance reality show, Dance Pe Chance - Boudimoni and a musical game show, Gaan Gao Taka Ne. The former is the sequel of the channel's show, Dance Pe Chance - Tolly Vs Bolly.

Actor Raveena Tandon and danseuse Sutapa Talukdar have been roped in as judges for the dance reality show, which features 36 contestants. Competitors, who are housewives, will also be encouraged by guest artists such as Rituparna Sengupta, Jaya Seal and Dona Ganguly, who will be judges in some of the special episodes. The show, expected to debut on December 16, will air every Wednesday, Thursday and Saturday at 9:30 pm.

The musical game show, Gaan Gao Taka Nao will make inroads in Kolkata homes on December 14, airing every Monday and Tuesday at 9:30 pm. Bengali singer, Arati Mukhopadhyay and Bollywood singer, Jaspinder Narula will be the judges on the show, which has been conceptualised and designed by Annu Kapoor.

Speaking to afaqs!, Gautam Kundu, chairman, Rose Valley Group, says, "Popular and well-known Bollywood and Bangla celebrities are part of our new launches, as was the case with our previous shows. We have fresh faces on-board as celebrity judges. We have also made drastic changes and experimented with the theme and format of the shows, ensuring freshness and novelty for audiences."

Kundu informs that in addition to broadcasting feature films on Saturdays and Sundays, the channel is busy putting together telefilms to be showcased on weekdays as well. The telefilms, which will be based on genres such as drama and thriller, will star both veteran and younger talent, including names such as Indrani Halder, Mamata Shankar, Arunima Ghosh, Abir and Parno Mitra.

Beginning January 2010, Ruposhi Bangla will air telefilms including Uro Megh, Je Jekhane Dariye, Sesh Theke Suru, Koli, Hathat Megh, Swarna Chapar Gandho and Samapti.

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