Zoozoo ki kahani, aapki zubaani

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | November 26, 2009
The contest, Complete the Zoozoo story, gives three incomplete situations involving Zoozoos. Visitors to the site get a chance to complete the story in any way they'd like and win prizes

The egg headed creatures will be back in a couple of days to take over your TV screen. Those who were reminded of boiled eggs and felt queasy at the sight of the Zoozoos, may blanch on hearing this. To the three lakh odd fans on the 'Zoozoo Official Fan Club', this is great news.

For them, the icing on the cake is that only the fans witnessed the launch of the 'Complete the Zoozoo story contest', which kicked off yesterday. The contest is open on the microsite, www.vodafone.in/completethezoozoostory, which was designed by Ogilvy India, the creative agency of Vodafone.

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As the name of the contest suggests, one has to make up a suitable ending to the given Zoozoo stories. Three incomplete situations with the Zoozoos have been uploaded on the micro site and the visitors get a chance to complete the story in any way they'd like.

Entries are open till the end of December and winners will get a Blackberry Storm from Vodafone. Apart from the mobile phone, Zoozoo T-shirts are also a part of the giveaways.

A Vodafone spokesperson says, "There is a huge community on Facebook dedicated to the Zoozoos and we wanted to have something specifically for them." Apart from the microsite, which is being pushed through Facebook and the official site of Vodafone, online banners, too, form a part of the mix to push the contest.

Only recently, Vodafone entered into a deal with Shoppers Stop which has the exclusive rights to manufacture and retail Zoozoo merchandise, including T-shirts, kids wear, mugs and bed and bath accessories across its stores in India.