OMD and RK Swamy Digital Direction win at Internationalist Awards

By Kapil Ohri , afaqs!, New Delhi | In Digital | November 26, 2009
OMD has bagged a silver award for a mobile application created for Acuvue Moist brand; Digital Direction received a bronze award for executing the 'Siemens Answers' global campaign in India

The interactive arms of OMD (OMD Digital) and RK Swamy (Digital Direction) have won silver and bronze awards, respectively, at the Internationalist Awards for Innovative Digital Marketing Solutions.

The Internationalist Awards is organised by Internationalist, a US based bi-monthly magazine related to the advertising, media and marketing space.

& #BANNER1 & #OMD has bagged the award for a mobile application or widget, created for Johnson & Johnson (J&J), to promote the Acuvue Moist brand of disposable contact lenses in India.

The widget, which works on a GPRS enabled mobile phone, was conceptualised by OMD Digital and MRM Worldwide and developed in association with Mauj Mobile. Once installed on a phone, it analyses the daily water intake requirement of a user, reminds him to drink water at regular intervals and tracks the number of glasses consumed. It also provides an update on water intake at the end of the day.

Speaking to afaqs!, Beerajaah Sswain, director, digital and emerging media, OMD, says, "The Acuvue widget was launched in July 2009 and more than 20,000 users have already downloaded it." The company is still promoting the Acuvue mobile widget through mobile banner ads and Bluetooth marketing in 30 IT companies such as IBM, Wipro and Infosys.

Digital Direction has received a bronze award for executing the 'Siemens Answers' global campaign in India.

The Siemens Answers campaign was carried out online consistently from October 2008 to September 2009 to create awareness about solutions offered by Siemens in various fields such as energy and healthcare.

Saurav Chakraborty, associate general manager, Digital Direction, tells afaqs! that the agency had used banner advertising across various websites such as, and Websites of international newspapers such as Wall Street Journal, Bloomberg and Financial Times were also part of the media mix.

The agency also did some innovations such as 'Page Wrap' activity on The Financial Express website, in which the content of the portal was surrounded with Siemens banner ads on all four sides for five days, and also picked up a month long sponsorship of the 'Environment Section' of Yahoo Answers.

Agencies from 24 countries participated in the awards. It was judged by a team of judges, which included Scott Berg, director, digital strategy, Hewlett Packard (chairperson); Rishad Tobaccowala, chief executive officer, Denuo and management board member, VivaKi; and Graeme Hutton, director, consumer insights, Universal McCann. A few members from the Internationalist magazine were also part of the jury.