UTV New Media Ventures, which is gearing up to revamp some of its online properties such as Techtree.com, CXOtoday.com and Channeltimes.com, has roped in Microsoft Media Network to monetise the sites. Microsoft Media Network is the display advertising network of Microsoft Advertising.
Speaking to afaqs!, Manish Agarwal, chief executive officer, UTV New Media reveals that ad inventory, available across the web pages of the mentioned portals, will be divided into two portions and allotted to the ad sales teams of both UTV New Media and Microsoft Media Network.
Krishna clarified that UTV New Media has not appointed Microsoft Media Network as a remnant ad inventory partner. In fact, it is an ad syndication deal.
Remnant ad inventory is mostly sold on cost per click, cost per lead and acquisition basis.
However, in ad syndication deal, the ad network becomes the representative and acts as an alternative sales channel of the site. It is allowed to get ads for premium ad spots, available across all webpages, as well. Ads are usually sold on cost-per thousand ad impressions (CPM) basis.
Techtree.com is a consumer oriented portal which provides news and information on gadgets such as mobile phones, laptops and consumer electronic products. CXOtoday.com is a niche website which offers technology related news to chief technology officers of IT companies. Channeltimes.com is targeted at technology vendors and offers information on products, services and business trends for the benefit of channel vendors.