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CNBC-TV18 lines up special series to mark 10th anniversary

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | November 30, 2009
CNBC is calling it the celebration of a 'dream decade'

CNBC-TV18 is gearing up to celebrate its 10th anniversary next month. The channel has lined up special programming and initiatives, some of which are already on-air.

The channel has termed the last 10 years as the 'dream decade' to signify growth and progress in the liberalised Indian economy, the visionary policy making, surging consumer demands and the global interest in India.

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Ajay Chacko, director, TV18 Business Media, says, "While liberalisation began almost two decades ago, it's only in the last decade that India has truly come of age in terms of its growth prospects and global eminence. While there is a lot to be achieved, at CNBC-TV18, we believe that these 10 years have had a disproportionate impact on the nation's economic future across all aspects."

As a part of the initiative, a series of special shows will be showcased on the channel. CNBC will present a five part weekly series, called Dream Decade, which will highlight different aspects of the economy, such as finance and policies, covering the changes in the country's business environment.

In another on-air initiative, called Best of Series, shows such as Storyboard, Young Turks, Overdrive and Tech Toyz will present 10 year special episodes. Another initiative called Future Leaders Program will engage with B-school students across the country.

The channel will also run a contest programme, 10 on 10. This contest will have viewer participation in a trivia challenge and the winners will receive interesting prizes.

A marketing campaign has been designed to mark the occasion by Cell 18. The campaign will span across print and television.

Talking about the campaign, Zubin Driver, chief executive officer, Cell 18, says, "The core thought of the campaign is '10 years that made me who I'm' - to celebrate the power of the individual Indian and signify how CNBC-TV18 has been a critical toolbox for everybody in the business." The campaign will feature people from a cross section of the audience, including CEOs, students, investors and others.