afaqs!

Vehrnon Ibrahim of Radio One quits

By Sapna Nair , afaqs!, Mumbai | In Media Publishing | December 02, 2009
Ibrahim has been with Radio One for two years

Vehrnon Ibrahim, vice-president, programming, Radio One, the joint venture of Mid-Day Multimedia and BBC Worldwide, has put in his papers at the organisation. He had joined Radio One in March 2008. He will move out by the end of the month.

Vineet Singh Hukmani, managing director, Radio One confirmed the news. "In the two years that he has been with Radio One, Vehrnon has brought a lot of science and system to programming, making it far more efficient," Hukmani says.

& #BANNER1 & #During Ibrahim's tenure, Radio One implemented digital music testing, reviewing music on a weekly and fortnightly basis. The new positioning for the radio station, Maximum music fataafat, was also formulated this year.

"Radio One has a talented team and is an extremely forward moving company. I enjoyed my stint there but felt the need for a newer challenge," Ibrahim's says about his decision to move on.

Industry sources say that Ibrahim is slated to join Radio Today Broadcasting's Meow FM as national programming head. A formal announcement from the company is awaited.

Ibrahim moved to Radio One from Red FM, where he was national programming director. He joined Red FM in 2001 and spent seven years at the company. He was one of the prime movers in helping Red FM reach various milestones from the time of its launch.

Earlier, he had a three year stint at Radio Indigo and also at InnoMedia as creative director.

Hukmani adds that there will be no immediate replacements to take over the post vacated by Ibrahim. The radio station plans to follow the decentralized route, where each of the city's programming heads will report to Hukmani. It follows a similar structure for its sales function. Subsequently, one of the regional programming heads may be promoted, he adds.