Ignitee Digital Solutions appoints Shankar B as national business director

By Kapil Ohri , afaqs!, New Delhi | In Digital | December 14, 2009
He will be responsible for business development in India and Dubai

Ignitee Digital Solutions has appointed Shankar B as national business director. Prior to this, he was working with E18, the event management arm of Network18 group, as national head, sales.

Shankar joined Ignitee on December 10. He will report to Atul Hegde, chief executive officer, Ignitee Digital and will be based in Mumbai.

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This is the first time that Shankar will work in the digital space. In his 16 years of media sales experience, he has worked across print, television, radio and events.

Commenting on his move, Shankar tells afaqs!, "At Ignitee, I will be responsible for the business development function in India and Dubai markets."

He started his career in 1993 with Getit Yellow Pages. In 1996, he moved to The Indian Express, where he was responsible for the ad sales of an English language magazine, Gentleman.

In 1998, Shankar ventured into TV, as he joined Chennai-based Raj Television Network and worked there for five years. He then moved to Turner International in 2003, as director (West). Here, he looked after the ad sales of TV channels such as Pogo, Cartoon Network, CNN, Zee English and Zee MGM.

After Turner International, Shankar joined back Raj TV for one and a half years; and then shifted to Hello FM as vice-president, sales and business development.

In April 2008, he joined E18. He was part of the team that launched the Volkswagen Beetle car in India.