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NS Publicity brings a new outdoor medium, Rockin Tower, to Jaipur

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | December 15, 2009
The tower is 85 ft high, and has over 65 ft of advertising space

Jaipur-based NS Publicity has introduced a new outdoor medium, called Rockin Tower in the city. The tower offers a combination of light and music, making the experience entertaining for the viewer.

The height of the tower is 85 ft, with over 65 ft of advertising space available on three sides. The top of the tower has a 20-ft rotating disco ball. The tower also has an in-built music system, which plays classical music throughout the day.

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Placed in the posh locality of Raja Park, Jaipur, the Rockin Tower is visible to vehicular and pedestrian traffic and offers high reach and recall value to consumers and advertisers. The tower was created over a period of four months.

The company plans to sell ad space on the tower on a monthly basis, for Rs 1.5 lakh approximately. Reliance Mobile, which is the first advertiser, is currently running an ad campaign on the Rockin Tower.

Speaking on the development, KD Maheshwari, chief executive officer, NS Publicity says, "Today, NS Publicity is known for delivering effective outdoor advertising vehicles for the industry. Rockin Tower is result of this constant endeavour to create a better connect between the advertiser and consumer in such a way that it should fetch instant recognition in the best of locations."

The Rs 100-crore company owns an inventory base of skywalks, gantries, innovative display towers, designer unipoles and benches in Rajasthan.

Recently, afaqs! reported that in a tender bid, NS Publicity had won the advertising rights for Delhi Metro Rail Corporation (DMRC) civil structure for eight years, on the route from RK Ashram to Dwarka.

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