Ignite Mudra bags Divya Bhaskar account

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | December 16, 2009
Ignite Mudra is all set to add a softer, close to readers' heart facet to Divya Bhaskar, belonging to the Dainik Bhaskar Group

Ignite Mudra, the brand building arm of the Mudra Group, has bagged the Divya Bhaskar account. Divya Bhaskar, a part of the Dainik Bhaskar Group, which has been declared one of Gujarat's most popular daily newspapers by the latest IRS, will now focus on building a bond with its readers.

In a conversation with afaqs!, Chandan Nath, head, Ignite Mudra, says, "Divya Bhaskar already has a strong presence in the state of Gujarat. Our commitment will be to make the brand bond better with its readers and non-readers. We will take a meticulous brand building approach by highlighting the edge of this newspaper over the others. We look forward to working closely with the Bhaskar team."

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Dharmendra Mishra, business head and general manager, marketing, Dainik Bhaskar was equally happy with the development. He says, "Ignite Mudra is well known for its creativity and has created numerous successful brands. Also, it is based in Gujarat, which is a plus point for us. Our association with Ignite Mudra will take Divya Bhaskar to greater heights."

Divya Bhaskar, launched in 2003, has emerged as one of the most read newspapers in Gujarat. It is highly appreciated by its readers for its coverage style and socio-cultural content. The paper also runs consumer contact programmes from time to time to feel the pulse of its readers and also to reach out to a larger number of people.

Ignite Mudra, launched by the Mudra Group in July 2009, is an agency that caters specifically to the brand building needs of entrepreneurs. The list of brands launched by the agency includes Vimal, Rasna and Dhara. The client list for Ignite Mudra includes Paras Pharma, Electrotherm, Zydus Wellness, Nirma, Nilons, Okaya Group, Adani Wilmar, Safal Infrastructure and Sintex.