Rajasthan Patrika wins display rights for railway properties in Jaipur

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | December 16, 2009
Rajasthan Patrika's outdoor division will construct unipoles and sell ad space

Rajasthan Patrika's outdoor arm, has been awarded sole rights to display advertisements on unipoles in Jaipur by North Western Railways, with a total display area measuring up to 17,550 sq. ft.

As a part of the arrangement, the outdoor division of Rajasthan Patrika proposes to install 39 unipoles of a new design in nine prime railway locations in Jaipur. The company is working on several beautification and design structures for the same. The unipoles will be constructed on the busiest roads of Jaipur, including JLN Marg, Tonk Road and Ajmer Road. The inclusion of this OOH (out of home) medium will increase the overall outdoor media strength of the company.

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Currently, Rajasthan Patrika's outdoor division has 1,75,000 sq. ft of display space available at all major locations of Rajasthan, including Jaipur, Jodhpur, Udaipur, Kota, Alwar, Bikaner, Ganganagar, Bhilwara, Chittorgarh and other district headquarters, along with some properties on national highways.

At Jaipur railway station, each unipole will have a display area of 450 sq.ft. The company will invest Rs 25 crore for the construction and setting up of the unipoles and in return, will sell ad space for the next five years. North Western Railways will be paid a license fee over the duration of the contract.

The company shares that NS Publicity and Pioneer Publicity were also involved in the pitch for this business.

Deepak Vohra, who heads the outdoor business of the Patrika group, says, "As the outdoor industry is gaining mass, Rajasthan Patrika intends to lead with innovation, coming up with various new ventures in Rajasthan. This acquisition is the first part of this strategy."

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