Rajasthan Patrika's outdoor arm, has been awarded sole rights to display advertisements on unipoles in Jaipur by North Western Railways, with a total display area measuring up to 17,550 sq. ft.
As a part of the arrangement, the outdoor division of Rajasthan Patrika proposes to install 39 unipoles of a new design in nine prime railway locations in Jaipur. The company is working on several beautification and design structures for the same. The unipoles will be constructed on the busiest roads of Jaipur, including JLN Marg, Tonk Road and Ajmer Road. The inclusion of this OOH (out of home) medium will increase the overall outdoor media strength of the company.
The company shares that NS Publicity and Pioneer Publicity were also involved in the pitch for this business.
Deepak Vohra, who heads the outdoor business of the Patrika group, says, "As the outdoor industry is gaining mass, Rajasthan Patrika intends to lead with innovation, coming up with various new ventures in Rajasthan. This acquisition is the first part of this strategy."First Published : December 16, 2009