Hindustan Times (HT) has entered into an exclusive tie up with The Washington Post for content sharing in India. According to the agreement, Hindustan Times will have access to the entire content of The Washington Post and Newsweek from January 1, 2010.
The development was announced by Sanjoy Narayan, editor-in-chief, Hindustan Times and Raju Narisetti, managing editor, The Washington Post.
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Calling this tie up a meeting of two like-minded entities, Diptakirti Chaudhuri, associate vice-president, marketing, HT Media, says, "This is an exclusive deal between The Washington Post and Hindustan Times for India as these types of deal work best when done with one publication. We chose to partner with The Washington Post as it's considered as the 'icon of journalism'. It was a natural choice for us as its reportage is relevant to the readers of HT."
This is HT Media's second major collaboration with an international media brand. Its business paper, Mint, has a collaboration with The Wall Street Journal since its inception in 2007.
In an official communiqué, Narisetti says, "We are pleased that Hindustan Times has chosen to provide its readers in India content from the Post and Newsweek on an exclusive basis for English language newspapers. India's growing role on a global stage makes readers in India a natural audience for the Post."
Narayan adds, "This partnership is actually a joining of forces that arm Hindustan Times readers to take on the world around them every day."