Ignite Mudra, the brand-building arm of the Mudra Group, has won the Interactive Manpower Solutions (IMS) account. Ahmedabad-based Interactive Manpower Solutions, launched in 2006, provides human resource services and is spread across 10 cities in the country.
Commenting on the win, Chandan Nath, head, Ignite Mudra tells afaqs!, "What is unique about the win is that IMS is also part of the Ignite Mudra consortium, and is now our client. There was no pitch, since we already have had a relationship with IMS."
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Ignite Mudra, launched in July 2009, caters specifically to the brand-building needs of entrepreneurs. The list of brands launched by the agency includes Vimal, Rasna and Dhara. The client list for Ignite Mudra includes Paras Pharma, Electrotherm, Zydus Wellness, Nirma, Nilons, Okaya Group, Adani Wilmar, Safal Infrastructure and Sintex.
In a press statement, Amit Somaiya, chief executive officer, Interactive Manpower Solutions, says, "Ignite Mudra has a proven track record of building brands. They seem to understand the business perspective with respect to our industry, which is very critical in these changing times. For a client, an agency is no more the same old conventional outfit. It has much more to deliver in terms of value. We believe that Ignite Mudra can do proper justice to the cause."