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Sun TV embarks on a new move in distribution organisation

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | December 23, 2009
The southern media conglomerate restructures its distribution business, creating two verticals focusing on the south Indian and international market, and the north, west, and eastern part of India, respectively

Sun TV, the southern Indian media empire, has announced its move into the distribution business, while focusing on two verticals to manage the south Indian operations and the international business, and flourishing the Sun TV network in the north, west and the eastern part of India.

The move in distribution organisation will help Sun TV channels distributing in all the major markets in India, and on an international platform, through fixed networks such as cable, DTH, IPTV, HITS and MMDS.

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In an official communiqué, Kalanithi Maran, chairman and managing director, Sun TV Network, states, "It is an important step taken by us in the distribution business and we envisage the successful television brands owned by Sun TV Network will be put across on a national and international platform. Change is a part of media landscape, and what better opportunity than this to expand our wings? Consumers will get the benefit of all our products with enhanced content and experiences of all sorts, on screens large and small. Such an initiative can let us gain growth from subscription revenues."

With this movement, Sun TV has also announced two senior designations. Mohammed Mujeebuddin will head south India and international operations and Jawed Akhtar will head the north, west and eastern operations in India.

Mujeebuddin, head of south India and international operations, has 15 years of experience in the cable and broadcasting industry. Prior to this, he was with Star Den Media Services, as executive vice- president, where he oversaw the sales function nationally. Being part of the Star Group for 15 years made him lead the development and growth of the distribution business for Star in all parts of India.

Akhtar has 20 years' experience in channel distribution, subscription and the cable industry. His association with STAR TV Group lasted for more than 13 years. He was executive vice-president there, and managed the group's all-India cable distribution business. Before joining Sun TV Network, he worked as executive vice-president with WWIL/Zee group.

As Sun TV Network has entered the channel distribution business, the company's vision is to produce premium content, which will be valuable to the entire distribution chain.