More viewers tuned in on opening day than on final day of Bigg Boss

By Sapna Nair , afaqs!, Mumbai | In Media Publishing | December 29, 2009
About 9 million viewers tuned into the Grand Finale on Saturday, while about 11 million viewers tuned in on the opening day

The Grand Finale of Bigg Boss Season 3 was relayed on Colors for 158 minutes (117 minutes without the ad breaks) on Saturday, December 26. The show had 9 million viewers tuning in, less than the number of viewers who watched the opening day of the show, as per aMap data for C&S, 4+, NWE audiences.

The TVR recorded on the final day was 2.84. The opening TVR recorded by the show in this season hosted by Amitabh Bachchan was 3.2, whereas that of the last season was 1.4. More than 10 million viewers tuned in on the first day in Season 3, almost double that of the last season.

The final day of Bigg Boss Season 2 fetched a TVR of 2.7 and was the highest in that season. The number of viewers that tuned in was about 6 million, whereas in this season, it was far higher.

In November last year, when Bigg Boss came to an end, the general entertainment genre was witnessing a 'black-out' state due to the unresolved spat between producers and workers. It was the only channel that was allowed to air fresh episodes of the show due to its format. Other channels were airing only repeats during that phase.

In the final episode of season 3, the metros recorded a higher viewership with a TVR of 3, while small towns recorded a TVR of 2.4. The viewership recorded in Mumbai was 4, while in Delhi it was 3.6.

The highest TVR recorded by the show was on November 13, when contestant actor Tanaaz Irani was ousted from the house and actor Shamita Shetty exited the house, too. That was the most watched episode of the show and drew a TVR of 3.5.

The time band during 9-11.30 pm on Zee garnered a cumulative TVR of 4.2, with shows such as Dance India Dance and repeats of Yahan Main Ghar Ghar Kheli and Aap Ki Antara. On STAR Plus, Music Ka Maha Muqabla and repeats of Yeh Rishta Kya Kehlata Hai and Tere Mere Sapne garnered a cumulative TVR of 1.6.

Colors has replaced Bigg Boss with two fiction shows, Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan.

© 2009 afaqs!