UniNor 'checks in' at the Bangalore International Airport

By afaqs! news bureau , afaqs!, New Delhi | In OOH News
Last updated : December 30, 2009
The telecom brand has taken up the entire glass facade, spanning 53 check-in counters, at the Bangalore International airport

UniNor, the joint venture between Norway's Telenor and India's Unitech Wireless to offer GSM services, has entered into an advertising pact with the Bangalore International Airport Limited (BIAL) to showcase its ads at strategic locations within the airport premises. To mark the launch of its GSM services in Karnataka, the brand monopolised the entire façade at the terminal's check-in lounge.

The ad display, made out of self-adhesive vinyl, is spread across an area of 297 feet, covering 53 check-in counters. The creative carries the UniNor logo, along with the copy, 'Ab mera number hai'. The campaign has been executed by JCDecaux, the outdoor company that owns the advertising rights for the airport.

In an official communiqué, Ann Hofvander, executive vice-president, UniNor Karnataka, says, "We believe that the campaign will go a long way towards enhancing our brand visibility. The Bangalore Airport is a world-class airport and is also one of the busiest in the country. Our installations will give us great visibility; and we believe it will help us connect with our customers through yet another strong medium."

In the past, the Bangalore airport has been the site for some major campaigns by premium brands. In 2008, a six-metre high replica of a trunk was executed, displaying an ad for luxury brand, Louis Vuitton. In the same year, to commemorate Kingfisher's first international flight to London, the company placed a 35-feet replica of the Airbus A340 in front of the terminal building.

Manisha Grover, chief commercial officer, Bangalore International Airport, feels that ever since the airport opened 18 months ago, it has become an ideal media destination for brands to be showcased effectively in a premium-quality environment.

"Innovations in the OOH space continue to be the highlight at BIAL. The UniNor façade is an ideal example, with its linear design and non-cluttered environment, presenting the brand a unique opportunity to create impact with engaging communication," she says.

"In preparation of 2010, we have worked out more innovations for our clients that will be released soon at the airport," reveals Frederic Brun, chief operating officer- airport, JCDecaux Advertising India.

For the record, the Telenor Group has already invested Rs 2,620 crore through new shares in the joint venture company, with an agreement to raise this to Rs 6,120 crore to hold 67.25 per cent stake.

Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of India's 22 circles. It has also received spectrum to roll out services in 21 of these circles.

First Published : December 30, 2009
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