GEC Watch: Week 1, 2010 - of growth and new beginnings

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 07, 2010
The top four channels in the general entertainment genre have added a total of 65 GRPs in the first week of 2010

The data rolled out by TAM Media Research in the first week of 2010 may indicate a positive trend. Most channels in the general entertainment genre have witnessed growth, with the total GRPs recorded by the channels in Week 1 this year being 1,098.

The top four channels have witnessed a cumulative increase of 65 GRPs. Colors stays on top with 24 per cent relative share, recording 336 GRPs in Week 1. The channel has added 23 GRPs from last week. The telecast of Hindi movie, Ajab Prem Ki Ghazab Kahani, fetched a TVR of 7.5.

& #BANNER1 & #STAR Plus, at No. 2, has recorded 298 GRPs and a relative share of 21 per cent in Week 1. Zee, which is at No. 3 in the latest week, has added 14 GRPs from Week 52 last year. Its channel share stands at 20 per cent.

Sony's GRPs have climbed to 180 and its channel share has increased from 12 per cent in the previous week to 13 per cent in the latest week. The channel, which is at No. 4, has received a reasonably good response for its new weekend line-up.

The most watched of its five new shows was Lift Kara De, the reality show, which fetched a TVR of 1.4. In the past, its other shows, Iss Jungle Se Mujhe Bachao and 10 Ka Dum, have elicited a far better response. Other shows, Seven and Mahi Way, have recorded TVRs of 1.1 and 1, respectively.

NDTV Imagine and SAB are at par with 6 per cent share each, and share the No. 5 rank in Week 1. The GRPs garnered by the two channels are 86 and 85, respectively. STAR One follows, with 3 per cent relative channel share. Sahara One, DD1 and STAR Utsav have garnered 2 per cent share each; while 9X has fetched 1 per cent share.

Ajab Prem Ki Ghazab Kahani was the most watched property on Hindi GECs. Pavitra Rishta on Zee is the second most watched programme recording a TVR of 7, followed by Uttaran, which got a TVR of 6.5. Yeh Rishta Kya Kehlata Hai and Balika Vadhu are at No. 4, with TVR of 6.2 each.

Other programmes on the Top 10 list are: Agle Janam Mohe Bitiya Hi Kijo, Jashn 2010, one- hour special episodes of Bidaai and Yeh Rishta Kya Kehlata Hai and Chhoti Bahu and Bidaai.