Shailee Sanghvi takes charge as the new COO of Percept Talent Management

Manish Porwal has stepped down from the post of chief executive officer at Percept Talent Management (PTM), as his contractual term with the company was only for two years, expiring on January 02, 2010. There is speculation that Porwal might join, in an advisory capacity, in the Intellectual Property (IP) space.

As was reported earlier by afaqs!, Vinita Bangard had quit from the post of chief operating officer. And now, Shailee Sanghvi has been appointed to that position.

Bangard quit from the post of COO, citing personal obligations on the family front. In an official communiqué, she says, "My association with Percept Group lasted for more than 15 years and the journey has been fruitful so far. The break is important due to personal responsibilities; and now the next step will only be decided in the coming phase of life."

Sanghvi has been promoted from the post of associate vice-president. Her association with the company goes back to January 2003. Sanghvi used to handle the sales and marketing portfolio of corporate, along with the celebrity management and relationship management role.

Sanghvi, unable to hide her excitement, says, "It's an opportunity for me to lead India's premier talent management company. I have worked with the best of talents and clients, locally and globally, till now. I wish to take the company to the next level, establishing the brand in a global scenario in the field of talent management."

The celebrity management business made its mark in India only a decade ago. Percept D'Mark brought the service 13 years ago, and since then, the camaraderie with motion pictures, television, fashion, music, sports and branded entertainment can be clearly determined.

"Shailee has a pool of experience in the field of talent marketing and Percept Talent Management has got an appropriate leader in her form. One has to feel the right connection between the talent and the brand to heighten brand communication, equity and recall," avers Shailendra Singh, joint managing director, Percept India.

Explaining the nitty-gritty of the business, Singh talks about the three business verticals of PTM. The first one focuses on creating intellectual properties (IP) for talents. Here, celebs want their own IP to extend their brand value, hence offering substantiality to fans.

Client servicing, the second vertical, makes a customized talent pool relying on the client base. In such a scenario, the clients are offered exclusive talent, identifying with their requirement. The third and the last, is the acquirement of talent, where suitable exposure is provided to the individual, managing the administrative paperwork, professional contracts, presence in the digital domain, merchandising, publishing, media tie-ups, below-the-line events, public relations and grooming, relationship management and endorsements.