In a competitive bid conducted by the Delhi Transport Corporation (DTC), five outdoor agencies including Graphisads, Explo Media, Jagran Engage, Pisces Media and Himalaya bagged the advertising rights for about 733 bus shelters in Delhi for a period of two years, extendable on a quarterly basis for another year. Rights were awarded for seven zones out of the 12 zones that DTC invited bids for.
The bid was called for about two months ago and the awardees were announced recently.
Tanmay Tiwari, general manager, north, Jagran Engage, tells afaqs!, "DTC called a bid for different zones consisting of about 1,350 bus shelters in all. Of this, we have won the rights for 108 shelters in prime locations. To provide to advertisers truly good sites, we will beautify and maintain these and then offer these upgraded bus shelters to advertisers."
There were no takers for five other zones, including West Zones I and II, Najafgarh-I and II, Civil Lines-II, Shahdara South-I and City zone, for which DTC had also invited bids.
A reliable industry source, who chose to remain anonymous, shares that unlike the Build-Operate-Transfer (BOT) basis where a company undertakes the construction of bus shelters as well, this is a pre-Commonwealth Games approach on the part of the DTC to beautify and maintain existing shelters, which would otherwise have been an expensive proposition for it.
The source also suggests that for the remaining five zones that haven't been awarded yet, DTC may look at reducing minimum bid prices to garner more takers.First Published : January 12, 2010