Mumbai-based outdoor media owner, Nice Ads has recently bagged the rights to the route map transfers placed above the entry and exit doors in Mumbai's local trains. The company has won the rights for trains on the Central and Harbour Lines for a three-year period. Prior to Nice Ads, an agency called MMS had these rights.
Brands and categories that advertise on these maps include banks, media and local players, such as coaching classes.
Gupta shares that advertising on a single nine-coach train with all its 66 transfers would cost Rs 18,000; while it would cost Rs 22,000 for the twelve-coach train.
Nice Ads has been in the outdoor business for over a decade and offers clients hoardings across central suburbs, from Matunga to Dombivali and beyond. The company has worked with brands such as NIIT, Pantaloons, Big Bazaar, Lifestyle and Ethnicity, among others. It now hopes to offer a wider mass touch point to clients with these route map transfers.