'Honey I Shrunk the World' on Twitter

By Kapil Ohri , afaqs!, New Delhi | In Digital | January 20, 2010
The digital media handbook titled 'Honey I Shrunk the World' will have a Twitter edition, apart from the physical format

Interactive agency, Ignitee Digital Solutions, which has recently launched the physical version of 'Honey I Shrunk the World' -- the 552 pages digital media handbook, priced at Rs 995 - has plans to utilise digital media as an alternative channel for distributing content of the book.

'Honey I Shrunk the World' collates global data related to the internet and mobile domains from various sources, such as ComScore, Internet World Stats, PWC, The Nielsen Company, Universal McCann Survey and eMarketer. It also lists prominent websites, blogs and web applications, apart from describing the basics of digital advertising.

An abridged version of the book will be unveiled on the popular micro-blogging service, Twitter, which has more than 2 million unique users in India.

"The Twitter account of 'Ignitee Digital' will be used and information published in the book will be disseminated consistently through 'tweets' or 140-character messages," reveals Atul Hegde, chief executive officer, Ignitee Digital Solutions.

"However, the number of tweets or messages that will be uploaded on Twitter is still not finalised," he adds.

The book will also be offered on the e-book reading device or platform, Amazon Kindle. However, the price of the book on Kindle has not been disclosed yet.

"Other than Twitter and Kindle editions, PDF or the electronic versions - a full and a shortened volume - of the book is also in the pipeline," says Hegde. The e-versions of the book will be made available for download and consumers will be required to pay a particular amount for the same. The data published in the book will be available on a microsite as well.

Though Ignitee Digital will charge consumers to access the book in both physical and digital formats, it is not eying any significant revenue from this, clarifies Hegde.

"It is purely an educational effort. The main goal of 'Honey I Shrunk the World' is to become a one-stop source on the digital media across the world, ranging from internet penetration, top websites, e-commerce, social media marketing, mobile and top advertisers in the digital space," says Hegde.

On the traditional medium, it will be available in about 1,000 bookstores, such as Crossword and Oxford, spread across India and other parts of the world. It will also be made available in bookstalls located inside airports and hotels. In February, the book will be launched in Dubai and Singapore as well.

Primarily, online marketing - e-mail marketing, social media and search engine advertising - will be employed to create awareness and promote usage of the book.

The book, published in association with Om Books International, will be updated every 18 months.

© 2010 afaqs!