Tushar Shah has joined Multi Screen Media as senior vice-president. This is his second stint with the company. Earlier, during 2002-05, Shah headed the marketing function at Max, the group's cricket and movies channel, as vice-president, marketing.
In his current role, Shah will handle the Bengali channel, Sony AATH, which MSM had acquired in early 2009. In fact, Shah has been consulting for the channel for the last few months. However, now he has come on board formally. Shah will be given additional responsibilities but the details on the same are still awaited.
Earlier, Shah was director, marketing and communications, Walt Disney India and is considered one of the key people who helped set up Walt Disney in India. He also worked as a senior marketing manager at Hutchison Telecom.
Shah has also spent a considerable period with telecom companies such as Modi Telstra, Agrani and Hutch.