What's On India gets Nilesh Bhanushali on-board as national revenue head

By Sangeeta Tanwar , afaqs!, New Delhi | In Media Publishing | January 22, 2010
Prior to joining What's On India, Bhanushali was with radio station, My FM, as sales head

The TV Guidance channel, What's On India has appointed Nilesh Bhanushali as national revenue head. Prior to this, Bhanushali was the sales head at the radio station, My FM.

Commenting on Bhanushali's role and responsibilities, Atul Phadnis, chief executive officer, What's On India, tells afaqs!, "Being a category breaker and a new genre altogether, there is a constant need for our consumer TV guidance channel to clarify the model in the country. We are looking at various ways of guiding consumers and exploring ways of forwarding messages that various TV channels want to give out. Bhanushali is going to facilitate and drive the organisation's agenda of delivering TV channels' communication effectively to consumers."

He adds that Bhanushali's agenda will include figuring out the best ways of delivering TV channels' communication to viewers, through means such as contests, promos and other innovations. The information to be delivered could be the launch of new shows, premiere of a movie and so on. Bhanushali would spearhead the dialogue between broadcasters and consumers.

Bhanushali has 15 years of work experience in advertising and sales. In his career span, he has worked with organisations such as Dainik Bhaskar, Filmy (the Hindi movie channel by Sahara Television) and Indian Express Group.

Elaborating on his new responsibilities at What's On India, Bhanushali shares, "Efforts will be geared towards creating revenue streams for the consumer channel through various means, such as commercial airtime, digital interface and exploring online space."

He adds, "Each broadcaster is unique in nature, having a variety of requirements. We have a host of product offerings for the industry and efforts will be directed towards increasing the acceptability of various sales products on offer."

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