afaqs!

Naresh Gupta takes off from Publicis India

By Neha Kalra , afaqs!, New Delhi | In Advertising | January 25, 2010
Gupta was national planning head at the agency

Naresh Gupta, national planning head, Publicis India has put in his papers at the agency. He is believed to be serving his notice period till mid-February.

He was unavailable for comment at the time of filing the report. His next destination is not known.

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Gupta had joined the agency in 2008 as executive vice-president, strategic planning.

Gupta began his career in research. In 1988, he joined Samir, Mudra's research agency at the time. He was with the outfit for three years, working across the Mumbai, Bengaluru, Ahmedabad and Delhi offices of the set-up.

In 1991, he moved to the marketing side and joined Maharaja International as marketing services manager. In 1993, he joined Jagajit Industries as product manager on the liquor brands. He was there till 1995.

In 1996, he took up his first job in advertising, joining MAA Bozell in the planning department. In 1999, he joined Contract Advertising as an account director in planning. His stint at Contract lasted for about a year.

In 2000, he switched over to Grey as account director and was with the agency for about eight years. Before joining Publicis India, he was head, planning, South Asia at Grey.

Gupta has several awards to his credit, including the Euro Effie for the Incredible India campaign; the APAC Effie for Nokia; the Asian Marketing Effectiveness awards for Samsung Cup; and the Thought Leadership award for the APAC region at Grey for the study called Puppet Kings.

Some of the accounts that he has worked on in his career include Incredible India, Hyundai Accent, Samsung Appliances, Vimal, Parle-G, Hewlett Packard (HP) and Maggi.

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