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Kings XI Punjab appoints Chandrabhan Tiwari as general manager, marketing

By afaqs! news bureau , afaqs!, Mumbai | In Marketing | January 28, 2010
Tiwari comes in from Silvol India, where he was vice-president, marketing and sales

Kings XI Punjab, part of the eight participating teams in the DLF Indian Premier League, has brought on board Chandrabhan Tiwari as general manager, marketing.

With more than 11 years of experience in sales and marketing, Tiwari moves in from Silvol India, where he was vice-president, marketing and sales.

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At Kings XI Punjab, Tiwari will be responsible for planning and execution of all marketing activities and promotions at regional, national and international levels.

The team is held and promoted by a consortium which includes industrialists Mohit and Gaurav Burman, Karan Paul, Ness Wadia and actor Preity Zinta. Anil Srivatsa is the chief executive officer of Kings XI Punjab, while ex-Australian cricketer Tom Moody is its coach. The team is led by Sri Lankan cricketer Kumar Sangakkara.

On Tiwari's appointment, Srivatsa says, "With his experience in marketing and sales, we are confident that he will add merit to the team. Coupled with a strong marketing and operational acumen, he is best suited to lead our marketing operation and help achieve our business objectives."

Having begun his career as a trainee at Gillette India, Tiwari has also worked with Philips India, alcohol bigwig Diageo and VIP Industries.

"In the upcoming season of IPL, I am looking forward to expand and cement the team's leadership and build the fan base through various innovative promotions and initiatives intended for cricket lovers in India," Tiwari says.