BBH to fancy up Lakme Salon

By Neha Kalra , afaqs!, New Delhi | In Advertising | January 29, 2010
The agency won the account without a pitch process

Reliable sources confirm that BBH has won the creative duties for Lakmé Salon, Unilever's chain of beauty and grooming services in the areas of hair styling, skin care, beauty and nail services.

BBH officials and Anil Chopra, chief executive officer, Lakmé Salon, were unavailable for comment at the time of filing the report.

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It is learnt that no formal pitch process was called for. It is also learnt that the agency made a presentation of its strategy before it was officially handed over the account.

Highly placed sources in the industry reveal that the branded chain of salons is looking at a re-launch. Though Lakmé Salon was among the front-runners that began the trend of organized branded salons; other brands have caught up since, and in a short span of time. That is why the brand could be contemplating a fresh look.

Considering that Lakmé Salon is a service brand, it would understandably look at a consumer engagement approach, and the agency would consider focusing on the experiential aspect. Digital and below-the-line activities, and some above-the-line advertising, would find place in the communication mix.

BBH officials, Subhash Kamath and Partha Sinha, have worked on Lakmé Salon earlier. Sinha during his stint at Publicis Ambience and Kamath while he was at Grey.

Some of the other brands that have set up organized branded salons in the market are L'Oreal, Wella and Schwarzkopf.

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