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Ogilvy Bengaluru loses creative duo - Amit Akali and Malvika Mehra

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | February 03, 2010
Together, Akali and Mehra have worked on brands such as Titan, SBI (the Surprisingly SBI campaign), Hutch Rangashankara and the launch of ITC's snack brand, Bingo!

Amit Akali and Malvika Mehra, group creative directors, Ogilvy Bengaluru, have decided to test new waters. The two have been working together as a team since 2004.

Together, Akali and Mehra have worked on brands such as Titan, SBI (the Surprisingly SBI campaign), Hutch Rangashankara and the launch of ITC's snack brand, Bingo!.

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Akali has been with the agency since 2004 and initially started off in the Mumbai office. A couple of years later, when Rajiv Rao shifted to Mumbai, Mehra and Akali moved to Bengaluru to handle the work there.

The two have been a team for nearly six years and after all this time, both admit that deciding to move out of Ogilvy was a tough decision.

In fact, Mehra has been with the agency for 16 years. She was chosen as a trainee by Sonal Dabral in 1994 and since then, has grown through work and experience. She has worked on brands such as Le Sancy soap, Asian Paints and Cadbury's. "Ogilvy is like home and getting out from here was a tough decision," she shares, adding, "But I have to move and see what life has in store." Both insist that there is no other reason for the move, apart from the challenge of working in a different environment.

"It's time we both got out of our comfort zones," quips Akali. Akali joined the agency in 2004 as Mehra's copy partner and then moved to Bengaluru to head the creative function in the city.

Prior to joining Ogilvy, Akali was associate creative director at Mohammed Khan's Enterprise Nexus (now Bates 141).

Together, the duo has created the successful communication for Bingo!, the activities surrounding the Hutch Rangashankara, which is a theatre festival in Bengaluru sponsored by the telecom provider (now known as Vodafone) and many other campaigns.

Currently serving their notice period at Ogilvy, they claim that they are looking at options. However, they admit that they intend to remain as a team in future endeavours, too.