afaqs!

Publicis India undergoes restructuring

By Neha Kalra , afaqs!, New Delhi | In Advertising | February 05, 2010
Hemant Misra has been promoted as CEO, while Madan Mohan takes up the role of executive vice-president

After a senior level restructuring at Publicis Ambience, it is now the turn of Publicis India. Hemant Misra, chief operating officer, Publicis India has been promoted as chief executive officer. Alongside, Dipika Narayan, vice-president, Mumbai branch, has bid adieu to the agency as executive vice-president and Madan Mohan, ex-COO, West operations, TBWA India will take on the reins as executive vice-president for the office.

Recently, Aniruddha Banerjee, president and chief operating officer, Publicis Ambience and Ashish Khazanchi, national creative director, were promoted as chairperson and vice-chairperson, respectively.

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Talking to afaqs!, Nakul Chopra, chief executive officer, South Asia, Publicis reveals that Narayan will be with the agency for a while in a transition role, passing over the baton to Mohan. Sources reveal that the transition will take place over a period of three months.

The changes are implemented with immediate effect. Misra has been with the agency for about three years and is believed to have played a role with his contribution on the Nestle business. Narayan has been with the agency for about six years and has led the L'Oreal account for some time. For the past two years, Narayan has spearheaded the agency's Mumbai operations.

Misra joined Publicis in 2007. A graduate in Economics from Hindu College, Misra started his career in 1986 with an agency called Milestone. Before moving to Mudra, he also had a stint at Everest.

Misra has also worked with JWT for two years, primarily for the Pepsi and Hero Honda businesses. Before that, he was head of the Delhi branch of Mudra.

With an experience of 25 years in advertising, he has worked closely on national and international brands such as McDonald's, Nestle, Electrolux, Hewlett Packard, Samsung, Frito-Lay, Dabur and Yamaha.

For Mohan, it is like homecoming to Publicis Ambience. In 2001, he was with the agency when it was identified as Ambience D'Arcy. He has worked on brands such as Lakme, Western Union and Park Aveneue. He quit the agency in 2004 as general manager.

At TBWA, Mohan had a stint of about three years. In 2008, Mohan and Nirmalya Sen, currently managing director at the agency, were promoted from senior vice-president to the position of COO. Mohan was responsible for the Mumbai and Pune operations; while Sen was responsible for the northern region.

Before Rediff, Mohan was vice-president at Rediffusion Y&R. He has spent two years at the agency and led the Colgate account there. He has also had a stint at Lowe Lintas.

Narayan has about 22 years of experience in advertising. She has worked with agencies such as Bates 141 (Enterprise), Saatchi & Saatchi (then Sista's) Bangalore, Mudra, Speer Communications and TBWA. She has worked on accounts such as Brooke Bond, Parle Beverages, BPL Mobile, Cleartrip.com, Globus and Milton Homeware.

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