Aviva, the insurance brand, had opened the floor for a global media pitch late last year. It has now decided upon Zenith Optimedia as its global media AoR.
Vishal Gupta, director - marketing, Aviva Life Insurance India, tells afaqs! that the idea is to globally align three factors -- the brand, the creative agency and the media agency -- in order to ensure uniformity.
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In India, the account size is estimated to be in the region of Rs 30 crore.
The creative duties for the brand in India got consolidated with BBDO, the agency that looks after the brand globally. The media pitch, too, was called for the purpose of global consolidation of the brand's media account with one agency/network. Therefore, the decision to appoint Zenith Optimedia affects 28 markets in which the brand exists.
Apart from India, the other markets in Asia Pacific where the pitch took place are Australia, China, Korea, Sri Lanka, Hong Kong, Singapore, Malaysia, Taiwan and the Middle East.