afaqs!

Delhi gets a new 'Take on Art'

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | February 11, 2010
The magazine for art and literature connoisseurs will be launched in the city on February 18

A new magazine on art, titled Take on Art, will hit the newsstands across Delhi on February 18. The magazine will be a quarterly and bear a cover price of Rs 200.

Catering to artists, art collectors, dealers, educators, students, historians, architects, film makers, poets, designers and museum curators, the magazine, with a print run of 10,000 copies, will have reports and critiques on art and cultural events happening across the world. It will have 150 pages on an average, along with pullouts.

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Talking about the new initiative, Bhavna Kakar, editor and publisher, Take on Art, says, "It is an art magazine which will focus on a whole gamut of topics including culture, new media for art, literature and other things. However, the main feature will always be art."

The content mix of the magazine will include guest columns, graphic novels, literature and cultural events happening in the capital.

The inaugural issue of the magazine has 'black' as its theme and will have 22 international writers contributing for the issue. This issue has 152 pages, with a six page pullout, which is a novel by Sarnath Banerjee, a graphic novelist.

Kakar adds that the inaugural issue has advertisements from art galleries but the magazine is looking at tapping cultural organisations as well as high-end lifestyle products. The inaugural issue contains 20 per cent ads.

She further adds, "Take on Art hopes to depart from its predecessors in its varied and democratic approach to content, on topics diversifying into design, theatre, films, poetry and literature. Take on Art, aspiring from the energy its very name transpires, will address in a comprehensive and candid tone relevant issues encompassing varied genres, ranging from painting, photography and new media to the burgeoning art market, international fairs and changing art trends, both in India and abroad."