Priya Krishna is station head in second stint with Big FM, Chennai

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | February 12, 2010
With a professional experience of 13 years, she comes in from SS Music, a part of L&C Media, where she was the regional sales head, South

Priya Krishna has joined Big FM, Chennai as station head. She will report to Suresh Iyer, regional head, Big FM, South. This is Krishna's second stint with the radio station.

Krishna has 13 years of professional experience, with expertise in areas such as business development, marketing, relationship management, people management and client servicing in the media industry.

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Krishna says, "I aim to take the radio station to new heights. With nine FM stations in Chennai, the competition is tough and dynamism should always be on hand. Being placed in a general management role, I will be responsible for the P&L of the station and will also look after sales, programming, promotions, finance and administration."

So far, all her professional assignments have been based in Chennai in the sales function.

In 1995, Krishna commenced her career with the MAC group of companies as an officer in the portfolio management division. In 1997, she joined The Times of India, Chennai as an executive, looking after Madras Plus and the financial category clients. Subsequently, she shifted to handling magazines such as Femina and Filmfare. Her stint with The Times of India lasted for eight years.

In 2005, Krishna joined DNA, the newspaper entity which was launched at that time. She played an instrumental role in establishing the DNA brand in Chennai, while getting all the bigwigs of the industry to participate through advertising.

Krishna joined Big FM in 2007 as city sales head, Chennai region and proved to be a great asset to the company in terms of sales. In August 2009, she began her job with SS Music as regional sales head, South division.