CNBC-TV18, the English business news channel, has created an online destination called Moneycontrol My TV (Moneycontrol.com/TV), where it will stream its video content live on the Internet. The online destination will showcase the same video content as it appears on the TV channel, CNBC-TV18, at the same time, except the ticker.
How will it differentiate its online live TV experience as compared to the other business news channels? Simran Sablok, general manager, marketing, Web18, the digital arm of the Network18 group, says that CNBC-TV18 will empower users to customise their online TV experience to a certain extent.
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A customisable stock quote ticker bar will be offered at the bottom of the video player, which will display information or prices of only those stocks selected by the user, instead of showing information on all the major stocks listed on the stock exchange.
Apart from this, there is a section where users can customise or select 10 stocks and get an analysis of the price movements of these stocks during trading hours while watching CNBC-TV18 (live) on the Internet.
It is important to note that this is not the first time that CNBC-TV18 has made available its channel content live on the Internet. The channel already has a section (Moneycontrol.com/cnbctv18) on its site, where live video feed of CNBC-TV18 is available. Surprisingly, the channel plans to continue offering its content on the section.
Sablok says, "Moneycontrol My TV is a separate product and is not a new version of Moneycontrol.com/cnbctv18, which will continue to stream as well."
She adds, "The difference between the two live streaming properties is that Moneycontrol My TV is a fully customisable product, where the user decides when and what he wants on his screen. So he picks his own stocks and company data."
Apart from live TV channel feed, the TV channel will also upload its archived video content on Moneycontrol.com/tv. Sablok adds that TV shows will be uploaded as archives on Moneycontrol My TV one hour after they are aired on the channel. However, archived video content will not be available on Moneycontrol.com/cnbctv18.
The media company also plans to monetise Moneycontrol My TV through advertisements. Although the live streamed video content will carry the same ads as those appearing on the TV channel, the webpage (Moneycontrol.com/TV) will have banner ads. The archived video content will be monetised through pre and post roll video ads.