E-Sense Entertainment, the company that produces Yuva, the magazine aimed at young India, has acquired the rights to publish Go-Getter, the in-flight magazine of GoAir airlines, from March 1.
As part of the arrangement, E-Sense will be responsible for the entire production of the magazine. From generating content to procuring ads, layout and printing the copies, E-Sense will handle all the aspects of the magazine and GoAir will get the magazine as a finished product. As per the contract, E-Sense will be responsible for the functioning of the magazine for a minimum period of three years, which can be renewed for another two years depending on the response.
Go-Getter was launched in 2008 and was being handled by the Bhaskar Custom Media Publications, a part of Dainik Bhaskar Corporation, for the past two years. The February issue of the magazine is the last issue to be published by the Bhaskar Group.
The company will stick to the print run of 65,000 copies and will look at increasing the number of copies, depending on the expansion plans of the airline.
E-Sense will revamp the monthly offering and take it beyond the realms of a travel title. Subankar Chakraborty, general manager, marketing and sales, says, "GoAir is a promising entity and has high expansion plans. It also has a great customer focus. We have prepared a revamped dummy, giving the magazine a whole new look. It will be more than a plain travel magazine and will include a gamut of sections."
The revamped version of Go-Getter is being positioned as much more than a travel magazine. There will be a variety of new sections such as gadgets, cars, investments, movie reviews, books, style advice and jokes, all written in a style that is crisp, engaging and pithy, giving readers an access to information that can be used in their daily lives.
The first revamped issue of Go-Getter will have 84 pages. The advertiser profile of the brands advertising in the magazine will include fashion, electronic, car and bike brands, amongst others.
E-Sense is also looking at launching more titles in the genres of fashion and lifestyle, business-to-business and children's comic in the near future.
For the record, launched in 2001, E-Sense Entertainment is an events and publishing firm with operations all over India.
Shankar Nikalje, general manager, E-Sense Entertainment, says, "The magazine will be on the lines of other in-flight magazines but will be more user friendly than others. Our USP will be the editorial content and the look and feel of the magazine.