Saam, the Marathi channel from the Sakal Group, has emerged with a new look and fresh content, to attract eyeballs among the Marathi speaking audience. The channel has also upgraded its infrastructure, compiling resources and adopting the latest technology to beat the competition.
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The 18-month-old channel has tried to penetrate cable distribution in a couple of cities. Saam is currently available through two major DTH service providers -- Dish TV and Videocon; it will also be available on Tata Sky, Airtel and Reliance in the near future.
"The logo of the channel has been modified to reflect various colours, moods and ideas of life. The fresh look of the channel offers a great vigour to experience in terms of entertainment. The channel believes in the concept of integration and convergence," specifies Bhausaheb Patil, director - technology, Saam.
The biggest draw for the channel has been Ajay-Atul's music show, recently held in Pune. The channel also plans to acquire events such as Antarnaad, Shankar-Ehsaan-Loy Live in Concert, Urja and the launch of Maharashtra Premier League.
The website of Saam, which will stream live programming in parts, will be inaugurated next week.