Advisory board for ViziSense announced

By afaqs! news bureau , afaqs!, Mumbai | In Digital | February 25, 2010
Prominent online industry professionals will be part of the board for the online audience measurement platform

ViziSense (, a leading online audience measurement and analytics platform, has announced its board of advisors. The ViziSense advisory board consists of nine prominent industry executives from digital media, marketing, media planning and buying, advertising and market research. With invaluable domain knowledge and their commitment to the growth of the industry, the board will play an important role in shaping the ViziSense growth and product strategy.

The board of advisors include Atit Mehta, head, media buying, India, HUL; Madan Sanglikar, partner, invention, Mindshare; Praveen Sharma, chief operating officer, Madison Media Plus; Neville Taraporewalla, director, advertiser and publisher solutions group, Microsoft Corporation India; Rajan Srinivasan, vice-president, sales and business development, Web18 Software Services; Sandeep Amar, head, marketing and audience,; Amit Varma, ex-chief executive officer, aMap; Sabina Solomon, general manager, Media Research Users Council (MRUC); and Andrew Reid, ex-managing director, Nielsen Online Australia.

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The board sees equal representation from all key stakeholders within the industry: advertisers, publishers, agencies as well as research professionals. United in its commitment to increase the share and growth of digital advertising, it believes that ViziSense can play an important role in accelerating the adoption of the medium.

Prashant Mehta, chief operating officer, Komli Media, says, "We are delighted to have such distinguished industry professionals with a broad spectrum of media and online advertising experience on the advisory board." ViziSense has a vision to become the leading audience measurement, media planning and data insights platform across the Asia Pacific and with the board that has come together, rich insights, invaluable feedback and experience will be abundant.

On taking up the new role as advisor to ViziSense, Sanglikar says, "Online Media is at a stage when the question asked by advertisers is no more 'why?' but 'how?', 'how much?' and 'where?'."

ViziSense will attempt to answer the 'how much' and 'where?' questions, with a combination of reliable data across a large panel and user friendly graphics. Media planners will have a wider range of options to look at the source of the target group (TG) across sites, along with tracking the share of voice (SOV) and share of engagement (SOE) figures, which have been conspicuous by their absence.

Taraporewalla adds, "Access to rich, reliable and transparent data is one of the key catalysts for the growth of the Indian online industry. ViziSense, with its large panel and base of tagged sites, as well as its spend benchmarking tool, is on a good path to meet these needs."