With the third season of Indian Premier League (IPL) about to start on March 12, the management is busy signing deals. Recently, a deal has been signed with UK's commercial TV network, ITV.
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This is the first time that live cricket would be shown on the ITV network. The matches will also be simulcast on ITV.com and ITV Mobile. Besides, highlights of the matches will also be available on ITV.com, as part of a special section on the website. The League will be heavily promoted across the ITV Network.
As of now, the deal is only for this season; but it might get extended, depending on mutual agreement between the two parties.
Though the UK-based network will use footage from SET Max, it will have its own shows around the League and its own studio guests. There will be no sharing of commercial ad spots between the two broadcasters either.
Through this arrangement with ITV Network, IPL 2010 will reach out to around 20 million homes in the UK.
For the record, IPL is broadcast across Australia, the US and Middle East, and reached out to 450 million people in its second year.