Out of home (OOH) television company OOH Media has tied up with radio taxi service Mega Cabs with a fleet of about 700 cabs.
"When clients look at OOH Media, they are looking to reach out to a premium audience and that is also the customer base for Mega Cabs. The tie up is in synergy with the types of audience we cater to so it is a natural add-on," says Vanika Chaudhary, manager, media research and strategy, OOH Media, in a conversation with afaqs!.
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OOH Media plans to roll out the branded taxis by the end of this week with its existing clientèle. It also plans to get on board more FMCG, telecom, insurance and banking clients.
Mega Cabs is a 24 hour AC radio taxi service. The company currently has a fleet of 700 cars and plans to grow to 2,000 cabs by the year end. Mega Cabs is present in Mumbai, Delhi, Kolkata, Chandigarh, Ludhiana and Amritsar.