afaqs!

OOH Media ties up with Mega Cabs

By Poojya Trivedi , afaqs!, New Delhi | In Advertising | March 10, 2010
OOH Media's clients will get access to 700 cabs to grab the attention of SEC A and A+ consumers

Out of home (OOH) television company OOH Media has tied up with radio taxi service Mega Cabs with a fleet of about 700 cabs.

"When clients look at OOH Media, they are looking to reach out to a premium audience and that is also the customer base for Mega Cabs. The tie up is in synergy with the types of audience we cater to so it is a natural add-on," says Vanika Chaudhary, manager, media research and strategy, OOH Media, in a conversation with afaqs!.

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The strategic partnership will allow OOH Media's clients to carry out branding on the four doors, bonnets, roof tops, rear and head rests of the cabs. Internal branding and product placements inside the cabs can also be carried out, which will enable sampling of the products inside the cars. The cabs will be vinyl painted with the ads on various strategic positions. However, initially, the cabs will be branded with OOH Media ads and a client can opt to advertise on the rest of car.

Targeting the SEC A and A+, these cabs will offer a visibility for brands in high traffic areas, residential areas, airports, corporates and of course, on the roads. "The idea is to increase the basket of media offering to our clients and this is the first step forward," says Chaudhary.

OOH Media plans to roll out the branded taxis by the end of this week with its existing clientèle. It also plans to get on board more FMCG, telecom, insurance and banking clients.

Mega Cabs is a 24 hour AC radio taxi service. The company currently has a fleet of 700 cars and plans to grow to 2,000 cabs by the year end. Mega Cabs is present in Mumbai, Delhi, Kolkata, Chandigarh, Ludhiana and Amritsar.