Twitter third most popular medium for IPL discussions: Nielsen study

By afaqs! news bureau , afaqs!, New Delhi | In Digital | March 12, 2010
Blogs, followed by message boards, are the leading social media platforms for IPL related discussions in the last three months

Micro blogging website,, is the third most popular platform for IPL-related discussions in the social media space, reveals The Nielsen Company, which has used its Online BuzzMetrics technology to measure the buzz around IPL on social media sites. As per the survey, blogs and message boards, respectively, are the top two social media platforms for IPL-related discussions.

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According to comScore, received about 2 million unique visitors in January 2010.

Online BuzzMetrics crawls numerous consumer generated media sites -- blogs, message boards and discussion groups and -- on the internet, to gauge the buzz around any brand or issue. The Nielsen Company has, however, not included Facebook in the measurement of buzz related to IPL.

Kolkata Knight Riders (KKR) has been the most discussed team online, both in 2009 and 2010. Kings XI Punjab is the second most discussed team, followed by Deccan Chargers, in social media in 2010.

In the second season of IPL, a blog named -- written by an anonymous blogger, who claims to be a member of the Kolkata Knight Riders team -- became popular.

Interestingly, the study points out that the blog was the fifth most talked about name related to KKR in the social media space in 2009. Shah Rukh Khan followed by Sourav Ganguly, Brenden McCullum and Ajit Agarkar were the most discussed names within KKR, in relation to IPL discussions globally.

Ricky Ponting is the most discussed IPL player, followed by Sachin Tendulkar, MS Dhoni and Virender Sehwag, respectively.

"It might be surprising that Ricky Ponting is the most discussed IPL player online. This is because cricket fans either love or hate Punter, but seldom ignore him. Also, message boards are very active in Australia, and Ponting is the most widely discussed player there," says Karthik Nagarajan, associate director, Nielsen Online, The Nielsen Company.

"We have discovered that about 40 per cent of discussions on social media during the IPL players' auction this year were centred on Pakistan's cricket players," Nagarajan tells afaqs!.