Restructuring at Bates 141 Delhi

By Antara Ghosal , afaqs!, New Delhi | In Advertising | March 16, 2010
Bates 141 gets new people to infuse a fresh lease of life; the agency hopes to be a one stop shop for all kinds of communication needs

Bates 141 Delhi is going through a major restructuring process. The agency has got on board four seasoned professionals and according to the executives, more appointments will follow soon.

Kaushik Ghosh of Euro RSCG Mumbai has joined as vice-president, account management; while Sailesh Wadhwa of Grey Colombo has joined as group strategy planning director. In addition, Vijay Simha and Rajesh Gola have joined as creative directors from Saatchi & Saatchi Delhi.

The new members have been handpicked from different backgrounds in order to infuse a fresh lease of life into the agency and offer a comprehensive package for communication needs.

Ghosh has about 12 years of experience in advertising and has worked across categories in various agencies such as Percept/H, Network Advertising, Leo Burnett and Euro RSCG. "I was on the lookout for newer and multidimensional challenges. I chose Bates as I felt the agency is experiencing phenomenal growth under the leadership of Sandeep Pathak. Also, it has a multidimensional work culture adopted from its association with Clarion, David and Enterprise Nexus," says Ghosh in a conversation with afaqs!.

As of now, Ghosh will work on accounts such as Max Bupa, Hitachi and Radico-Khaitan.

Wadhwa brings with him more than 10 years of advertising, brand consulting and project management experience across telecom, FMCG, fashion, retail, IT, hospitality and other businesses. At Grey Colombo, he won the coveted Global Effie 2009 for building a global industry brand for his work on Sri Lanka Apparel, under the initiative 'Garments without Guilt'.

A strong proponent of effective solutions and transformational thinking, he has worked on both international and Indian brands, including Pantene, Pringles, Horlicks, Sensodyne, Airtel, Reebok, Gillette, Comsat Max and Microsoft.

In addition to winning Asia's first Global Effie, his work won him four other major international business effectiveness awards, including the Asian Marketing Effectiveness (2008 and 2009), Promotions Marketing Awards of Asia and WPPED Cream Gold.

At Bates 141 Delhi, Wadhwa will look at driving business impacting communication solutions for client businesses, through an integration of marcom disciplines.

Both Vijay Simha and Rajesh Gola, who have joined as creative directors, have more than 12 years of work experience. The duo has been a team since 2004 - for three years at Grey Worldwide and another three at Saatchi & Saatchi. The brands they have worked on include Hyundai Accent, Samsung Home Appliances, Golf Digest India, Genpact, Sony Ericsson, Ranbaxy (Volini), Mother Dairy, Chillz, Nutrifit, bActiv Dahi, Fruit Classic Ice Creams, New Holland and MTS (mobile services). They have merited for Goafest, Luerzer's Archive, One Club and IDA.

Simha is the founder of India's first Formula 1 website, He has been an automotive writer and F1 columnist for Indian Auto, Autocar India and Car India.

Sandeep Pathak, chief executive officer, Bates 141 confirmed the chain of appointments, saying, "We appointed Vaasu Gavarasana recently to kick start the restructuring of Bates 141 Delhi. Now, under Vaasu's stewardship, a flurry of senior managers have been brought in."

Vaasu Gavarasana, executive vice-president, Bates Delhi, says "While this may appear like usual senior management appointments, it's not. Professionals who combine an entrepreneurial approach, process rigor and integrated thinking are being brought into the agency, who can work with me to deliver entrepreneurial business growth to our clients."

He clarifies that the idea has been to assemble the team at Bates Delhi in a way that it becomes more unique and comparative. Providing a fresh perspective to the client is also in the priority list. In other words, the entire restructuring is being done to make Bates 141 a one stop shop for all communication needs of the clients.

Incidentally, Bates 141 Delhi recently saw the exit of some senior professionals, including Nitin Suri, executive creative director, who moved to Dentsu Marcom; and Vikram Dhaliwal, senior planning director, who also chose to move on.

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