Bates 141 opens Bangladesh office

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | March 19, 2010
To service its client Marico Bangladesh and tap the opportunities in the region, the agency opens an office in Dhaka

Part of the WPP Group, Bates 141 has decided to set up an office in Dhaka, the capital city of Bangladesh, to support the growing needs of its client Marico, as well as tap emerging businesses in the region. The agency has handled the Marico Bangladesh account since 2005, primarily out of its Kolkata office.

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"It is a market where we weren't present and we have a client, so to primarily service the needs of our client we are opening an office in Dhaka. Bangladesh also offers us opportunities in the eastern market," Sandeep Pathak, chief executive officer, Bates 141 India, tells afaqs!.

The agency will offer both ATL (above the line) and BTL (below-the-line) services, including CRM, digital and mobile platform driven solutions and also bring in other specialised solutions such as out of home media and design from its APAC network.

Abeer Chakravarty, director, Bates 141 Bangladesh, says, "This is a happy culmination of a long standing dream to be engaged with and involved in Bangladesh."

The agency currently has a team of 10 people in the Dhaka office, which is managed by a country manager who is an experienced hand from Bangladesh. However, further details will be shared later. "We should be sharing news on this as well as some key client wins in the very near future," informs Chakravarty.

"Our foray into Bangladesh allows us to not only service our current businesses there more effectively, but also lets us put to use our 'Bangla' language credentials for our current as well as potential clients in Bangladesh," Pathak explains.

Bates 141 has a dedicated team for Bengali communication and has won the Agency of the Year award at the prestigious regional forum, Sangbad Pratidin's Srijon Samman Awards for excellence in Bengali advertising, for six consecutive years.

With Bangladesh, Bates 141 now has a presence in all 14 Asian countries.