Bollywood actor Priyanka Chopra has been roped in to host this year's special IPL edition of Fear Factor-Khatron Ke Khiladi on Colors. Chopra replaces Akshay Kumar, who successfully hosted the earlier seasons of Khatron Ke Khiladi.
Ashvini Yardi, programming head, Colors gives an insight about the new development, saying, "Akshay took the Khatron Ke Khiladi series to greater heights. We wanted a change in the concept of the show and so earlier, we had 13 'haseenayein' and one 'khiladi', but now, we have one haseena and 13 cricketing khiladis from IPL in the upcoming season. We have a tie up with the IPL edition to enhance the branding between IPL and Colors and we will have year-long activities to demonstrate the merger."
Khatron Ke Khiladi - Season 1 and 2 were filmed in South Africa but this year, the team will head to Brazil, South America. The show will be telecasted on Colors in September.
Discussing her TV debut with Colors, Chopra says, "I am honoured to be associated with one of the biggest shows on Indian television today as it fits aptly with my personality. I have been an avid watcher of the Fear Factor - Khatron Ke Khiladi series till now. I look forward to my innings in the TV industry with this show that gives an adrenaline rush to the viewers. The concept of the show, which will see some of the biggest names of cricket vying for the title, attracted me."
The marketing strategy for the programme is still underway.